AI Insights · Timothy · July 2023
Top 5 Virtual Fitness Programs on iOS in Turkey - Q2 2023
In Q2 2023, the top virtual fitness programs on iOS in Turkey showed varied trends in downloads, revenue, and active users. Here are the key insights from Sensor Tower.
In the second quarter of 2023, the top five virtual fitness programs on the iOS platform in Turkey exhibited dynamic performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
Kegel Men: Men's Health experienced a notable increase in weekly revenue, starting from approximately $622 at the end of March and peaking at around $2.6K in early May. Weekly downloads also saw an upward trajectory, reaching over 5.8K in early May, although there was a slight decline towards the end of the quarter, finishing with about 4.8K downloads.
Freeletics: Workouts & Fitness showed a relatively stable performance in weekly revenue, fluctuating around $700-$1.4K throughout the quarter. Weekly downloads, however, remained modest, averaging around 400 downloads per week. Active users showed a gradual decrease from approximately 1.4K to 971 by the end of June.
Strava: Run, Bike, Hike exhibited significant growth in both revenue and active users. Weekly revenue increased steadily, peaking at $1.2K in the last week of June. Weekly downloads saw a sharp rise in mid-June, reaching a high of 1.3K. Active users consistently hovered around 12K-13K, peaking at 13.6K in mid-June.
MoovBuddy: Your Health Coach had a fluctuating revenue trend, starting at around $946 and ending the quarter at approximately $957. Weekly downloads also varied, with a notable spike in late May, hitting 2.6K. Active users saw a peak at the end of March with around 28.2K, before settling at 26.6K by the end of June.
Home Workout - No Equipments maintained a steady performance in weekly revenue, ranging from $500 to $900. Weekly downloads showed a positive trend, culminating in a peak of 4.5K at the end of June. The number of active users consistently increased, reaching over 20K by the end of the quarter.
These insights highlight the diverse performance patterns of the top virtual fitness programs in Turkey. For more detailed analysis and data, visit Sensor Tower.
